Try Big, Bold Banners
Try a well designed extra large banner WITH a face on it and your visibility index goes way up. Large outdoor banners are not that expensive to print these days. You’ll probably have to pay for design and perhaps stock photographs if you don’t have a volunteer model. Don’t forget to use a face on your banner. Faces attract attention. Flowers, birds and the like, well … not as well as a single face prominently looking out your banner. Whatever you do, use an outside graphic designer if you can afford it (unless you have a graphic designer in house). Do-It-Yourself designs would hurt rather than help your outreach effort. That’s because design is a language and churches must learn to speak it well if we want to communicate effectively with modern society. Bad design simply says we speak another language … and worse. I will write more about design and outreach in a future article.
Below is an example of a banner in front of Custom House Baptist Church (a small church with a congregation of about 250 in the East End of London, UK). The banner was part of a community wide campaign to make the church more visible. The matching postcard shown below was delivered to about three thousand surrounding homes. It worked… like a song.